About
Or Gilan · Israel
HE · Native / EN · Fluent
Design that thinks ahead.
I’m Or Gilan, an AI-passionate creative product designer based in Israel. I deliver end-to-end digital products from research through high-fidelity execution, turning complex workflows into intuitive, user-centered experiences.
Currently at Fitness22, where I design and refine the iOS experience across the company’s mobile apps and own the design system end-to-end. I’ve architected AI-native design workflows, pairing Figma with Claude Code, Lovable, and Figma Make to rapidly prototype and validate complex systems before final execution.
Before Fitness22 I freelanced as a graphic designer and spent three years at Gett managing branding and fraud workflows. My creative roots are in music production, which still shapes how I think about rhythm, restraint, and pacing in product work.
Principles
How I work
- P / 01
End-to-end ownership
From early research through high-fidelity execution and developer handoff. I take projects the whole way, and the work is better for it.
- P / 02
AI as a design partner
I architect AI-native workflows with tools like Claude Code, Lovable, and Figma Make to prototype and validate complex systems before a single screen ships.
- P / 03
Craft as a competitive edge
Type, motion, spacing, copy. Every small decision compounds. Users feel the result long before they can name it.
Stack
Tools I reach for
Experience
A short history
- 2021 / Now
Product Designer
Fitness22 · iOS apps & design system
- 2020 / 2021
Graphic Designer (Freelance)
Manpower Language Services · Webstick · others
- 2017 / 2020
Branding & Fraud Specialist
Gett · brand ops, fraud workflows, suppliers
- 2011 / 2014
Military Service
Arrow Unit · classified missions
Education
Where I learned
- Certificate
UX/UI Design
HackerU College
- Certificate
Music Production
BPM College
Outside the work
Other curiosities
- Tennis
Competed at top national & international levels. Focus and dedication.
- Music production
A creative background that still shapes how I think about rhythm and pacing.
- Gaming · LEGO
Exploring, experimenting, and building. Same energy I bring to product work.
Want to make something thoughtful together?